frequently asked questions - FAQs

frequently asked questions - FAQs

What is The Collegiate Exchange (TCE)?

The Collegiate Exchange (TCE) is the official buyer's guide of The Collegiate Licensing Company, putting access to collegiate products at your finger tips 24 hours a day, 7 days a week. 

Through TCE, retail buyers can search for collegiate products by school and product category. TCE provides detailed product descriptions, as well as contact information for each licensed manufacturer.

TCE also provides timely industry news such as new product releases, new logo information, sales trends, and general collegiate market demographic information.

Access to TCE is free of charge to all registered retail stores. To register, simply click the registration button on the left side of this page and submit your information.

Who is The Collegiate Licensing Company?

The Collegiate Licensing Company (CLC) is the nation's leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing their brands.

Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the nation and currently represents more than 180 colleges, universities, bowl games, athletic conferences, The BCS, The Heisman Trophy, and the NCAA (including the Men's and Women's Final Four, the College World Series, and all NCAA Championships).

How do I get access to TCE to search for products?
Access to TCE is free of charge to all registered retail stores. To register, simply click the registration button on the left side of this page and submit your information.

Why do I have to register to search the site?
The licensed manufacturers catalogued on the site are wholesale manufacturers seeking to sell product to retail buyers, rather than direct sales to consumers.

Because of the vast amount of product information that is available and the number of retail outlets that use the site, it is important to restrict access to qualified collegiate retail stores who desire to facilitate commerce using the site.

How can collegiate licensed manufacturers participate in TCE?
All manufacturers licensed for at least one school are eligible to participate through sponsored licensee profiles that include product listings and contact information, which is viewable by retailers. To request a licensee profile sponsorship form, please contact:
The Collegiate Exchange

The Collegiate Licensing Company

290 Interstate North Circle, Suite 200

Atlanta, GA 30339

Phone: 770-956-0520

Fax: 770-955-4491

thecollegiateexchange@clc.com